About Us

Sinergias Club is a multicultural business community with a clear purpose: to drive economic, human and social growth through meaningful connections. We were founded in Marbella with the vision of bringing together entrepreneurs from different sectors and nationalities under a model based on trust, collaboration and continuous professional development.

Today, we are a leading organisation on the Costa del Sol, with over 180 active members, twelve interest groups and an annual programme that combines networking, training, mentoring and social action. This document sets out the principles, values and cultural guidelines that define who we are, how we operate and where we are heading as an organisation.

We are an international business ecosystem that connects talent, vision and opportunities. Our DNA combines cultural diversity, constant innovation and a deep commitment to serving our partners.

More than just a club, we are a community dedicated to shared growth, where human relationships and professional excellence form the basis of every interaction.

We operate through:

Ambassadors: leaders who support members, facilitate connections and foster collaboration within each group.

Team leaders and coordinators: those who drive weekly activities and foster a collaborative atmosphere.

Board of Directors: the team that guides the organisation’s strategy, expansion and long-term vision.

That members benefit and enrich one another, building bonds of trust from the outset. This network strengthens each company’s reputation and presence within its respective sector, whilst fostering connections between businesspeople and associations of different nationalities, bridging the linguistic and cultural divide that currently exists on the Costa del Sol.

Strengthening the business fabric of SMEs and supporting disadvantaged social groups are essential to ensuring sustainable and equitable economic, social and cultural growth.

To foster business and personal synergies among club members through various networking activities and events, thereby creating a support network for the national business community.
To strengthen each partner’s business position through training and increase their visibility in various media outlets tailored to their target audience.
To act as a link between the various foreign associations and clubs, bringing together people of all nationalities at a single event and enriching their professional opportunities and cultural experiences.

Meet the Sinergias Club team, who make it all happen every day.

The club’s team is as multidisciplinary as it is professional and personable, and they lead with great skill every day, providing support and guidance to every member from the moment they join. This role is for experienced businesspeople with an extensive network of contacts in their sector and exceptional communication skills; in this way, they foster collaboration among members and promote synergies between members of other groups. Their role is vital in guiding each member towards their goals and the club in its expansion process.

Helena Olcina

A consultant in personal marketing and a mentor in leadership through personal branding, she is the founder and president of the Club. Helena was named one of the “Successful Entrepreneurs of the 2011 Generation” by La Razón, and was selected by the prestigious Rafael del Pino Foundation as a role model entrepreneur to deliver motivational talks on entrepreneurship in schools across the capital; A regular contributor to television, she has been interviewed on several occasions by various media outlets for her support of entrepreneurship and for the successful events in Marbella and Madrid, where she set up her first networking company 20 years ago.

A go-getting mum, a true friend to her friends, genuine, spontaneous, full of life and cheerful, she’s a whirlwind of ideas and enthusiasm.

Kevin Toral

Consultant in Brand Strategy, Hospitality, Marketing & Events · Founder of Smart Idea Studio · Mentor to leaders Strategic specialist in brand growth, marketing & digital positioning, and business development for the hospitality and tourism sector. With an international background and a deeply creative vision, he has helped leaders and executives from luxury hotels, destinations and lifestyle companies to connect with their audiences through memorable experiences, distinctive value propositions and strategies with soul.

“It’s not what you do. It’s how you turn it into an experience, a brand and a legacy. Turning ideas into impact is a matter of method, strategy and emotion: that’s the how.

Miguel García Vaquero

Trained as a technical architect and project manager, I was once guided along the traditional path to success. But success, without clarity or purpose, can become a burden. Having experienced this first-hand, I founded Crecer Líder and developed the LEGADO 360° Method, a system designed to help senior executives, established entrepreneurs and change visionaries regain control, redefine their direction and lead with focus and intention.

Every leader has their own story. Every story involves a process. Every process brings about a transformation, and Miguel is a perfect example of all of this.

Vanessa Ortiz de Zárate

A councillor on the town council, known as VaVe to her friends, she is a wonderful all-rounder: a trainer of trainers, a social and educational activist, an organiser of training courses and workshops for young people and summer schools, and an events coordinator for the development of sustainable agriculture; as a councillor for Marbella Town Council, she is a member of several cultural groups and, through her brand “by VaVe”, spreads motivational messages around the world, making it a more beautiful place. A rarity as beautiful as she is necessary

Svetalana Ciliuta

A property consultant with the international group eXp Realty and an investment expert, she has over 15 years’ experience in the property sector on the Costa del Sol and assists international buyers and investors in Spanish, English, Russian and Romanian. An economist by training and a born entrepreneur, she combines her professional work with community leadership, serving as president of the “DOINA” association. Her professional and personal journeys are intertwined with a strong commitment to growth, empowerment and meaningful connections.

Passionate, creative, tenacious and with an infectious energy, Svetlana turns every challenge into an opportunity and every encounter into a gateway to the future.

Inés

Public relations specialist, executive coach and mentor in marketing, personal branding and entrepreneurial mindset.
A woman who combines strategy, sensitivity and an inner insight capable of transforming businesses… and people.

The power of communication has always been a part of her life. As a child, she would be glued to the adverts, fascinated by those little stories that stuck in her mind like chewing gum. That fascination led her to work in major advertising agencies, surrounded by creativity, talent and brilliant ideas.

Following the birth of her daughter, she had a personal epiphany that led her to refocus her purpose. Since then, she has developed a marketing approach with a ‘soul’ that helps entrepreneurs gain clarity, present themselves authentically, and build coherent brands that connect with people and make a real impact.

Inés firmly believes that when a person clearly communicates their value, others can benefit from it. And that, in doing so, we all contribute to making the world a better place by doing what we do best.

✨ Branding, communication and mindset. It all starts from within and radiates outwards. That is the process Inés follows to make an impact

Elsa Ibáñez Ferrer

Emma Pérez-Romera

A journalist and communications manager with over 30 years’ experience in media, corporate communications, cultural projects, tourism, gastronomy, premium brands, beauty and digital management. Specialising in media relations, journalistic writing, online communications, branding, events and customer service in the luxury sector. A career spanning journalism, corporate communications and commercial and brand consultancy.

NICOLE KING

Club ambassador

A charismatic producer of the television programmes “Marbella RTV” and “Good Morning Spain”, she has raised the profile of many members and, through her drive and creativity, supports the club on a daily basis by promoting integration between the international and local communities in her role as Ambassador for the “Empresarias del mundo” group.

Fun, genuine, noble, sincere, loyal and committed to society – she is a blessing in our lives.

CLAUDIA

Stewardess, dancer, artist

She’s an important part of the team and the first smile you see when you arrive at Sinergias events.

A free and strong spirit that always gives strength

FABIANA CAMARE

Club Community

With a degree in Performing Arts and a specialisation in Dance, she has been studying classical ballet since the age of seven, as well as other dance styles such as folk, commercial, artistic and acrobatic dance. Trained in online communication, she is the one who brings movement, colour and sound to every aspect of the club.

Tender, sweet, noble, creative – she is art in motion.